Overview of the Department of Trade and Industry (the dti)
Vision of the dti
"A dynamic industrial, globally competitive South African economy, characterised by inclusive growth and development, decent
employment and equity, built on the full potential of all citizens".
Mission of the dti
the dti´s mission is to:
Promote structural transformation, towards a dynamic industrial and globally competitive economy;
Provide a predictable, competitive, equitable and socially responsible environment, conducive to investment, trade and
Broaden participation in the economy to strengthen economic development; and
Continually improve the skills and capabilities of the dti to effectively deliver on its mandate and respond to the needs of
South Africa's economic citizens.
Strategic Objectives of the dti
the dti´s strategic objectives are to:
Facilitate transformation of the economy to promote industrial development, investment, competitiveness and employment
Build mutually beneficial regional and global relations to advance South Africa´s trade, industrial policy and economic development objectives;
Facilitate broad-based economic participation through targeted interventions to achieve more inclusive growth;
Create a fair regulatory environment that enables investment, trade and enterprise development in an equitable and socially
responsible manner; and
Promote a professional, ethical, dynamic, competitive and customer-focused working environment that ensures effective and
efficient service delivery.
These five strategic objectives will be achieved through the
collective efforts of the dti´s internal divisions and its
Council of Trade and Industry Institutions (COTII), which are linked
through a value chain to generate public value for the country´s
economic citizens and deliver high-quality products and services to
the dti´s varied clients and stakeholders. These products and
services include policies, legislation and regulations, financial
support and investment incentives, information and advisory support, as
well as value-added partnerships.
the dti also aims to achieve its objectives through the pursuit
of a more targeted investment strategy; improved competitiveness of the
economy; broadened economic participation of previously disadvantaged
individuals (PDIs) into the mainstream economy; and policy coherence.
Core Themes of the dti
After careful examination of its institutional arrangements and
capacity to fulfil its mandate, the dti has clustered its work on
the basis of core themes, which collectively seek to promote a more
effective and co-ordinated approach to implementation of the dti´s
strategic objectives, for an enhanced and long-term impact on the South
African economy and its citizenry.
These themes are:
Industrial Development −
focuses on the development and
implementation of the upscaled Industrial Policy Action Plan (IPAP
2), which seeks to promote long-term industrialisation and
industrial diversification. It further aims to expand production
in value-added sectors, places emphasis on more labour-absorbing
production and services sectors and the increased participation
of historically disadvantaged individuals in the economy, as
well as interventions in three diversified clusters, namely:
Cluster 1: Metals fabrication, capital and transport
equipment, green and energy-saving industries, and
Cluster 2: Automotives and components, medium and heavy
vehicles, plastics, pharmaceuticals and chemicals, clothing,
textiles, footwear and leather, bio-fuels, forestry, paper, pulp
and furniture, cultural industries and tourism, and Business
Process Outsourcing and Offshoring (BPO&O) services; and
Cluster 3: Nuclear, advanced materials and aerospace
sectors, to enable the country´s long-term advanced
Trade, Export and Investment −
focuses on increasing levels
of international trade, foreign direct investment and economic
co-operation on regional, continental and international levels.
This thematic area also aims to encourage global competitiveness
of exports and beneficiation of products, expand market access
and develop programmes to encourage trade and investment
It further seeks to provide strategic direction in terms of
South Africa´s trade position in multilateral fora, such as the
Southern African Customs Union (SACU), Southern African
Development Community (SADC) and World Trade Organisation (WTO).
Broadening Participation −
focuses on developing
interventions and strategies that broaden the participation of
previously marginalised groups in the mainstream economy.
This thematic area also aims to align the Broad-Based Black
Economic Empowerment (B-BBEE) policy with the country´s
industrial policy and legislative frameworks, upscale and
accelerate delivery of programmes to bolster economic
empowerment among previously disadvantaged individuals, the
women and the youth.
It further seeks to transform the largely informal economy via
Small, Medium and Micro−sized Enterprise (SMME) development and
the channelling of support measures to the Co-operatives sector.
focuses on the development and implementation
of a coherent, predictable and transparent legislative and
regulatory framework, which facilitates easy access to redress
and creates a fair and competitive business environment in South
Administration and Co−ordination −
focuses on the effective
co-ordination and implementation of the Department and its group
of specialised agencies´ programmes, as well as integration of
the dti´s work into government´s broader Plan of Action, through
the cluster system.
Dr Rob Davies is serving his second term as Minister of Trade and Industry, having been appointed to this portfolio in May 2014.
During his first term from 2009-2014, he oversaw the development and implementation of annual three year rolling Industrial Policy Action Plans as well as steering
South Africa's participation in important trade relations, including the Tripartite SADC-COMESA-EAC Free Trade Area, BRICS, Economic Partnership Agreement with EU, the US Africa
Growth and Opportunity Act, and World trade Organisation Bali package. Between 2005 and 2008 he was Deputy Minister in the same Department. An ANC MP since 1994, Rob Davies served
as Chairperson of the Portfolio Committees of Finance and Trade and Industry as well as the Constitutional Assembly Sub-Committee responsible for drafting Charter 13 (Finance).
Before entering Parliament, Rob Davies was Professor and co-Director of the Centre of Southern African Studies at the University of the Western Cape and before that Professor
Auxiliar at the Centro de Estudos Africanos at Eduardo Mondlane University in Maputo, Mozambique. An anti-apartheid activist for many years, Rob Davies joined both the ANC
and the SACP while in exile in Mozambique. He is currently a member of the Central Committee of the SACP and of the National Executive Committee of the ANC. Academically he
holds an Honours degree in Economics from Rhodes University, a Masters in International Relations from the University of Southampton in the UK and a Doctorate in Political Studies
from the University of Sussex.
An astute politician, manager and business executive, Mzwandile Masina's career rise has been meteoric and his successes hard-earned. He is currently the National Convener
of the African National Congress Youth League (ANCYL) tasked with the responsibility of rebuilding structures of the League National, including repositioning the ANCYL to
be more militant and radical and to give meaning to the second phase of the transition, which will be characterised by radical economic transformation with a special focus
on dealing decisively with poverty, unemployment and inequality. Previously, Mr Masina was the Chief Executive Officer at the Gauteng Film Commission, a statutory agency
charged with the responsibility of promoting Gauteng as the destination for film production. He also worked as Deputy Director-General at the Gauteng Department of Sport,
Arts, Culture and Recreation. His solid background and experience in both business and the public sector enable him to bring a wealth of experience to the dti as the new
Mr Masina's solid credentials as a leader have enabled him to navigate through diverse and complex political and business environments with ease, establishing focused teams
and results-oriented systems for organisations he has served. He previously worked as Chief Director of the Department of Mineral Resources responsible for the Office of
the Minister and later Special Projects. He worked as Director: Economic Empowerment in Ekurhuleni Metropolitan Municipality, and for the Ntsika Enterprise Promotion Agency
as Programme Manager responsible for Targeted Groups. He was also a Director: Business Development and Customer Care at the dti before joining Uthingo Management as
General Manager: Empowerment.
He studied at the University of the Witwatersrand School for Public and Development Management as well as at the University of Pretoria, where he
graduated with a Masters Degree specialising in Entrepreneurship. His thesis was titled Barriers Experienced by Craft SMMEs in Accessing International Markets: A Study
Conducted in Gauteng Province. He has attained numerous international and local short executive and development programmes, where he gained knowledge and insight into
various business management practices and policy environment.
He was named the Youth Leader of the Year in 1999 by the ABSA Foundation and Rand Afrikaans University (renamed University of Johannesburg) for his
outstanding leadership role. In 2008, he was named the most innovative employee of the year by Ekurhuleni Metropolitan Municipality, for the conceptualisation and
successful implementation of the "One Company One Job" initiative.
Mr Masina is a patriotic citizen and his extensive community involvement is inspired by the needs of young people, particularly in the areas of education and
skills development. He has served as the General Secretary of the South African Youth Development Programme, where he was responsible for policy input during the formation
of the National Youth Commission. He also played a leading role in the establishment of Katorus Youth in Action and was elected as Chairperson for three consecutive terms.
He was later nominated to serve as Chairperson of the Board.
At the age of 16, Mr Masina became involved in youth active politics and became a full member of both the ANC and ANCYL after their unbanning. He served
in various capacities from street and section to zone and branch leadership structures before ascending to the Regional and Gauteng Provincial leadership of the ANCYL.
During the same time, he was active in student politics and went on to become Chairperson of COSAS and later a member of SASCO, where he was instrumental in championing
progressive policies aimed at ensuring that more youth enrol in universities across the country. He served as the ANC Enkululekweni Branch Secretary and is currently
elected into the ANC Ekurhuleni Regional Executive Committee (REC). Due to his role as the head of the ANCYL, Mr Masina sits on the ANC National Executive Committee (NEC),
National Working Committee (NWC) and Deployment Committee.
Mr Lionel October was appointed Director-General of the Department of Trade and Industry from 21 April 2011.
Lionel October was appointed the Acting Director-General (DG) of the Department of Trade and Industry (the dti) in South Africa on 01 January 2011. Prior to his appointment as Acting DG, he served as the Deputy
Director-General (DDG) responsible for the enterprise and economic development portfolio, and served as an Economic and Trade diplomat at the South African Embassy in Brussels from 2007 to 2011.
He was instrumental in key trade negotiations with the European Union.
Under his leadership as the DDG, the dti has spearheaded key industrial
and enterprise development policies such as the National Industrial Policy Framework
and Action Plan, and the development and implementation of Broad-Based Black Economic
Empowerment legislation, to name a few.
Director-General of the Department of Trade
and Industry of the Republic of South Africa.
University of London, Masters degree in Economics
University of the Western Cape, Legal Degree
As an experienced Economist, he held various senior positions
related to trade unions, including being appointed as the General
Secretary of the South African Clothing and Textile Union.
He previously served on boards of a number of public
policy bodies and government agencies, such as the IDC
and the COEGA Development Corporation.