New Page 2
New Page 2

Economic Empowerment
Small Medium Micro Enterprise Development
Industrial Development
Trade, Export and Investment
Financial Assistance
Legislation and Business Regulation

About the dti

Home>> the dti>> Overview of the dti

Overview of the Department of Trade and Industry (the dti)

Vision of the dti
"A dynamic industrial, globally competitive South African economy, characterised by inclusive growth and development, decent employment and equity, built on the full potential of all citizens".
Mission of the dti
the dti´s mission is to:
  Promote structural transformation, towards a dynamic industrial and globally competitive economy;
  Provide a predictable, competitive, equitable and socially responsible environment, conducive to investment, trade and enterprise development;
  Broaden participation in the economy to strengthen economic development; and
  Continually improve the skills and capabilities of the dti to effectively deliver on its mandate and respond to the needs of South Africa's economic citizens.
Strategic Objectives of the dti

the dti´s strategic objectives are to:

  1. Facilitate transformation of the economy to promote industrial development, investment, competitiveness and employment creation;
  2. Build mutually beneficial regional and global relations to advance South Africa´s trade, industrial policy and economic development objectives;
  3. Facilitate broad-based economic participation through targeted interventions to achieve more inclusive growth;
  4. Create a fair regulatory environment that enables investment, trade and enterprise development in an equitable and socially responsible manner; and
  5. Promote a professional, ethical, dynamic, competitive and customer-focused working environment that ensures effective and efficient service delivery.
These five strategic objectives will be achieved through the collective efforts of the dti´s internal divisions and its Council of Trade and Industry Institutions (COTII), which are linked through a value chain to generate public value for the country´s economic citizens and deliver high-quality products and services to the dti´s varied clients and stakeholders. These products and services include policies, legislation and regulations, financial support and investment incentives, information and advisory support, as well as value-added partnerships.

the dti also aims to achieve its objectives through the pursuit of a more targeted investment strategy; improved competitiveness of the economy; broadened economic participation of previously disadvantaged individuals (PDIs) into the mainstream economy; and policy coherence.

Core Themes of the dti

After careful examination of its institutional arrangements and capacity to fulfil its mandate, the dti has clustered its work on the basis of core themes, which collectively seek to promote a more effective and co-ordinated approach to implementation of the dti´s strategic objectives, for an enhanced and long-term impact on the South African economy and its citizenry.

These themes are:

Industrial Development

focuses on the development and implementation of the upscaled Industrial Policy Action Plan (IPAP 2), which seeks to promote long-term industrialisation and industrial diversification. It further aims to expand production in value-added sectors, places emphasis on more labour-absorbing production and services sectors and the increased participation of historically disadvantaged individuals in the economy, as well as interventions in three diversified clusters, namely:
  Cluster 1: Metals fabrication, capital and transport equipment, green and energy-saving industries, and agro-processing sectors;
  Cluster 2: Automotives and components, medium and heavy vehicles, plastics, pharmaceuticals and chemicals, clothing, textiles, footwear and leather, bio-fuels, forestry, paper, pulp and furniture, cultural industries and tourism, and Business Process Outsourcing and Offshoring (BPO&O) services; and
  Cluster 3: Nuclear, advanced materials and aerospace sectors, to enable the country´s long-term advanced capabilities.
Trade, Export and Investment

focuses on increasing levels of international trade, foreign direct investment and economic co-operation on regional, continental and international levels. This thematic area also aims to encourage global competitiveness of exports and beneficiation of products, expand market access and develop programmes to encourage trade and investment activities.

It further seeks to provide strategic direction in terms of South Africa´s trade position in multilateral fora, such as the Southern African Customs Union (SACU), Southern African Development Community (SADC) and World Trade Organisation (WTO).

Broadening Participation

focuses on developing interventions and strategies that broaden the participation of previously marginalised groups in the mainstream economy.

This thematic area also aims to align the Broad-Based Black Economic Empowerment (B-BBEE) policy with the country´s industrial policy and legislative frameworks, upscale and accelerate delivery of programmes to bolster economic empowerment among previously disadvantaged individuals, the women and the youth.

It further seeks to transform the largely informal economy via Small, Medium and Micro−sized Enterprise (SMME) development and the channelling of support measures to the Co-operatives sector.


focuses on the development and implementation of a coherent, predictable and transparent legislative and regulatory framework, which facilitates easy access to redress and creates a fair and competitive business environment in South Africa.
Administration and Co−ordination

focuses on the effective co-ordination and implementation of the Department and its group of specialised agencies´ programmes, as well as integration of the dti´s work into government´s broader Plan of Action, through the cluster system.

Photos are © the dti Photo Library, Media Club South Africa (, SA Tourism ( and the Department of International Relations and Co-operation (


the dti Service Delivery Charter

the dti Promotion of Access to Information Act

the dti Employer Value Proposition

the dti Corporate Video



Home>> the dti>> Leadership


Minister Rob Davies, Dr | Deputy Minister Mzwandile Masina | Director−General Lionel October

Minister Rob Davies (MP)

  Minister Rob Davies
     Dr Rob Davies is serving his second term as Minister of Trade and Industry, having been appointed to this portfolio in May 2014.

During his first term from 2009-2014, he oversaw the development and implementation of annual three year rolling Industrial Policy Action Plans as well as steering South Africa's participation in important trade relations, including the Tripartite SADC-COMESA-EAC Free Trade Area, BRICS, Economic Partnership Agreement with EU, the US Africa Growth and Opportunity Act, and World trade Organisation Bali package. Between 2005 and 2008 he was Deputy Minister in the same Department. An ANC MP since 1994, Rob Davies served as Chairperson of the Portfolio Committees of Finance and Trade and Industry as well as the Constitutional Assembly Sub-Committee responsible for drafting Charter 13 (Finance).

Before entering Parliament, Rob Davies was Professor and co-Director of the Centre of Southern African Studies at the University of the Western Cape and before that Professor Auxiliar at the Centro de Estudos Africanos at Eduardo Mondlane University in Maputo, Mozambique. An anti-apartheid activist for many years, Rob Davies joined both the ANC and the SACP while in exile in Mozambique. He is currently a member of the Central Committee of the SACP and of the National Executive Committee of the ANC. Academically he holds an Honours degree in Economics from Rhodes University, a Masters in International Relations from the University of Southampton in the UK and a Doctorate in Political Studies from the University of Sussex.

Contact Details
    Postal Address
Private Bag X 274
Pretoria, 0001
+27 (12) 394-1568
+27 (12) 394-0337

Deputy Minister Mzwandile Masina

    An astute politician, manager and business executive, Mzwandile Masina's career rise has been meteoric and his successes hard-earned. He is currently the National Convener of the African National Congress Youth League (ANCYL) tasked with the responsibility of rebuilding structures of the League National, including repositioning the ANCYL to be more militant and radical and to give meaning to the second phase of the transition, which will be characterised by radical economic transformation with a special focus on dealing decisively with poverty, unemployment and inequality. Previously, Mr Masina was the Chief Executive Officer at the Gauteng Film Commission, a statutory agency charged with the responsibility of promoting Gauteng as the destination for film production. He also worked as Deputy Director-General at the Gauteng Department of Sport, Arts, Culture and Recreation. His solid background and experience in both business and the public sector enable him to bring a wealth of experience to the dti as the new Deputy Minister.

Deputy Minister Mzwandile Masina
    Mr Masina's solid credentials as a leader have enabled him to navigate through diverse and complex political and business environments with ease, establishing focused teams and results-oriented systems for organisations he has served. He previously worked as Chief Director of the Department of Mineral Resources responsible for the Office of the Minister and later Special Projects. He worked as Director: Economic Empowerment in Ekurhuleni Metropolitan Municipality, and for the Ntsika Enterprise Promotion Agency as Programme Manager responsible for Targeted Groups. He was also a Director: Business Development and Customer Care at the dti before joining Uthingo Management as General Manager: Empowerment.

    He studied at the University of the Witwatersrand School for Public and Development Management as well as at the University of Pretoria, where he graduated with a Masters Degree specialising in Entrepreneurship. His thesis was titled Barriers Experienced by Craft SMMEs in Accessing International Markets: A Study Conducted in Gauteng Province. He has attained numerous international and local short executive and development programmes, where he gained knowledge and insight into various business management practices and policy environment.
    He was named the Youth Leader of the Year in 1999 by the ABSA Foundation and Rand Afrikaans University (renamed University of Johannesburg) for his outstanding leadership role. In 2008, he was named the most innovative employee of the year by Ekurhuleni Metropolitan Municipality, for the conceptualisation and successful implementation of the "One Company One Job" initiative.
    Mr Masina is a patriotic citizen and his extensive community involvement is inspired by the needs of young people, particularly in the areas of education and skills development. He has served as the General Secretary of the South African Youth Development Programme, where he was responsible for policy input during the formation of the National Youth Commission. He also played a leading role in the establishment of Katorus Youth in Action and was elected as Chairperson for three consecutive terms. He was later nominated to serve as Chairperson of the Board.
    At the age of 16, Mr Masina became involved in youth active politics and became a full member of both the ANC and ANCYL after their unbanning. He served in various capacities from street and section to zone and branch leadership structures before ascending to the Regional and Gauteng Provincial leadership of the ANCYL. During the same time, he was active in student politics and went on to become Chairperson of COSAS and later a member of SASCO, where he was instrumental in championing progressive policies aimed at ensuring that more youth enrol in universities across the country. He served as the ANC Enkululekweni Branch Secretary and is currently elected into the ANC Ekurhuleni Regional Executive Committee (REC). Due to his role as the head of the ANCYL, Mr Masina sits on the ANC National Executive Committee (NEC), National Working Committee (NWC) and Deployment Committee.

Director-General Lionel October

    Mr Lionel October was appointed Director-General of the Department of Trade and Industry from 21 April 2011.

Lionel October was appointed the Acting Director-General (DG) of the Department of Trade and Industry (the dti) in South Africa on 01 January 2011. Prior to his appointment as Acting DG, he served as the Deputy Director-General (DDG) responsible for the enterprise and economic development portfolio, and served as an Economic and Trade diplomat at the South African Embassy in Brussels from 2007 to 2011. He was instrumental in key trade negotiations with the European Union.

Under his leadership as the DDG, the dti has spearheaded key industrial and enterprise development policies such as the National Industrial Policy Framework and Action Plan, and the development and implementation of Broad-Based Black Economic Empowerment legislation, to name a few.

Current Position
    Director-General of the Department of Trade and Industry of the Republic of South Africa.

Academic Qualifications
   • University of London, Masters degree in Economics
   • University of the Western Cape, Legal Degree

Career/Memberships/Positions/Other Activities

As an experienced Economist, he held various senior positions related to trade unions, including being appointed as the General Secretary of the South African Clothing and Textile Union.

   • He previously served on boards of a number of public policy bodies and government agencies, such as the IDC and the COEGA Development Corporation.
Contact Details
    Ellen Msiza
+27 (12) 394-3075



Home>> the dti>> Organogram


Organisational structure of the dti

* click on the divisions name for more information.

Organogram in PDF

Minister of Trade and Industry, Dr Rob Davies Deputy Minister, Mr Mzwandile Masina Director-General Mr Lionel October Group Chief Financial Officer - Mr Kumaran Naidoo Group Chief Operating Officer - Ms Jodi Scholtz International Trade and Economic Development Division (ITED) - Acting DDG - Xolelwa Mlumbi Consumer and Corporate Regulation Division (CCRD)- DDG - Ms Zodwa Ntuli Group Systems and Support Services Division - DDG - Ms Sarah Choane Industrial Development Incentive Administration Division (IDIAD) - DDG - Ms Malebo Mabitje-Thompson Industrial Development: Policy Development Division (IDPDD) - DDG - Mr Garth Strachan SEZ and Economic Transformation Division - Acting DDG - Mr Alfred Tau Trade and Investment South Africa (TISA) - DDG - Ms Pumla Ncapayi Investment Promotion and Inter-Departmental Clearing House (TISA) - Acting DDG - Mr Yunus Hoosen Chief Economist - Mr Stephen Hanival Chief Financial Officer - Mr Shabeer Khan Council of Trade and Industry Institutions (COTII)