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Market Your Food and Beverage Products
at the Annapoorna - World of Food 2009 Trade Fair
Participate in the South African National Pavilion Exhibition
from 25-27 November 2009, in Mumbai, India
The Department of Trade and Industry (the dti) invites exporters and potential exporters in the
food and beverage market to apply to participate in the Annapoorna - World of Food 2009 international
exhibition, scheduled to take place from 25-27 November 2009 in Mumbai, India.
The Annapoorna - World of Food exhibition is an annual event, which seeks to encourage growth in the global
food and beverage market. The 2008 World of Food event was a resounding success, attracting ± 5,258 trade visitors from
32 countries, and boasting 200 Indian and international exhibitors.
The 2009 World of Food fair will focus on 'organic food' and cover the following product groups:
- Alcoholic and non-alcoholic drinks;
- Bread and baked products;
- Conserves and spices;
- Fine, health and baby foods;
- Food additives and ingredients;
- Fish, shellfish and seafood products;
- Frozen food products;
- Fruit and vegetable products;
- Grocery products;
- Meat and poultry;
- Milk, dairy and ice cream products;
- Organic food;
- Raw material;
- Rice and rice products; and
- Sweets and confectionery.
In partnership with Bakery Review, the Society of India Bakers and BakeriesZone.com, the 2009
exhibition will place particular emphasis on the sales potential of the bakery industry, and the design of bakeries
and related products, dubbed the 'Future Bakery'.
As this is a late addition to the dti National Pavilions 2009/10 calendar, the dti will only be able to
accommodate 10 (ten) firms at the Annapoorna - World of Food 2009 exhibition. Nevertheless, as part of the dti's
efforts to encourage the introduction of local products into foreign markets, the 10 South African
qualifying exporters stand to benefit from the following financial support:
- Air travel assistance - (Small, Medium and Micro Enterprises (SMMEs) and Previously
Disadvantaged Individual (PDI) firms only);
- Daily subsistence allowance (SMMEs and PDI firms only);
- Freight-forwarding of display materials; and
- Exhibition space and booth rental costs.
For more information, visit the official Annapoorna - World of Food 2009 trade show website:
www.worldoffoodindia.com
The deadline for submission of completed National Pavilion application forms is 30 July 2009.
For enquiries about this and other National Pavilion exhibitions, contact Amanda Burger on telephone:
(012) 394-1849 or e-mail: aburger@thedti.gov.za
Application Forms and Guidelines are accessible via the dti
website.
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